Succeeding in SEO means paying attention to landing pages

One of my tried and true tinker methods is to explore sites built by intriguing companies. Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. If the usability of the web page is bad …

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How To Find Traffic A Website Has

SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated …

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How you will benefit from forums

Keyword Research How SEO Works 2 Every day 25% of the search terms the Search Engines see, they have never seen before. What about paid rankings? The Google Trends tool will show you how much interest there is in a particular keyword as well as what caused the interest. Audit …

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Make a good use of webmaster tools

It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). Having a company blog can really help with your SEO efforts. It’s …

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The infamy behind conversion rates

And what’s better, blogging gives you another SEO benefit: fresh content. Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that …

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Hidden facts about widgets

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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Self-publishing Parasite SEO based purely on widgets

Always think about the user and why they are visiting your site in the first place. HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured. With website analytics, you can hone in on your audience, identifying things like …

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The hidden agenda of rankings

Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. Website with streamlined URL structures often tends to rank higher than those …

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Define your goals with regards to gateway sites

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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Pay attention to link research

Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site …

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Wrap Subheadings in H2 Tags

Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Stop marketing to audiences and instead market to customers at scale. You’re going to always have outliers, observations that don’t fit into the puzzle. The truth about improving website search engine rankings is writing content …

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Remember that text links make the web go round

The crux of evergreen content is that it’s timeless—useful and interesting for months and years to come. It’s the difference between an article about how to paint a house and an article about the top 10 painting trends this spring. Local SEO refers to making a company's …

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