Creating and Establishing Quality

The idea of this kind of content is to remain useful irrespective of the time. For instance, “How To…” articles stand the test of time because someone somewhere will definitely need that guide at some point in the foreseeable future. Plus, evergreen content does not need much updating (unless there …

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Random musings on SEO

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

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The infamy behind SEO

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your …

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Remember that organic links make the web go round

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. You want your page title to accurately describe what …

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Unexpected ways URLs can impact your marketing efforts

When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to …

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Make it sufficiently broad in terms of link research

To beat this back, the algorithm has become incredibly adept in understanding what “quality” really looks like. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug …

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Lessons I've learned from plugins

The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear at the top of a search page if users use specific keywords and visit your website. The two types of marketing seem like peas …

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I bet you didn't know this about googlebot crawlers

The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years …

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Analyse your existing html

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. While we don’t have official word from Google (we never do), a lot of industry experts are in …

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Quality over quantity when it comes to gateway sites

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

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Target Specific, Longtail Keywords

Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. You can get up to six sitelinks for your SERP listing, plus a searchbox if you …

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