Approved Does Not Mean Published

It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. The best way to secure high quality links is …

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Thin content issues might negatively impact SERP visibility

For a search program to be successful, it must also be specific and clear. A permanent redirect from one URL to another indicates the original URL has changed for good. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects …

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Self-publishing Parasite SEO based purely on citations

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

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More focus is put on user generated content

Instead of searching for "running shoes," a user may search "what are the best running shoes for arched feet?" As queries have become more specific, search engines have moved beyond simply matching keywords to them. It is a marketing tact used to promote a brand, product, or service through digital …

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Tactics around non reciprocal links

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. A great way to boost …

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I urge you to think about authority sites

By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses …

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Design + forums = Greatness

One of the most effective ways to ensure that your website or online retail presence is optimised for the future of Google and other search engines is to take part in a professionally-run SEO Training Course. This can be auto generated content. All of these areas come together to make …

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Can anchor text really make a difference?

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop …

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The ultimate revelation of conversion rates

SEO practices that involve deception and are disapproved by the search engines. Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries However, they’re both content issues that would lower the quality of your pages …

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Focus on ROI Instead of bread crumbs

Here are few examples: top tips for creating high-quality content, top blogging tips for increasing productivity, etc. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying …

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Learning about bounce rates

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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Google ranking factors can be affected by keywords

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. From a marketing standpoint, you can refine a website to target …

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Small but important things to observe about CTR

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Thin content is a content issue and would render your SEO efforts less than …

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Never underestimate the influence of SEO

Do follow passes link juice (passes SEO benefits to the website that’s linked) and no-follow won’t. Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so …

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Don’t forget about URLs

SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if …

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Never underestimate the influence of offsite SEO

A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). To be sure, stealing and republishing someone else’s content without their permission is a terrible …

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Be clear, truthful and accurate when it comes to ROI

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

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Get some paid social media promotion

Successful SEO requires a thorough understanding of the business itself. Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile: Instead, they search, click on some websites, edit their search terms, search again, click on some websites …

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Accentuate the positive

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth …

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Create a search marketing strategy based on blogs

You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and …

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Define your goals with regards to content

When sites in your network pick up your announcement and link to your website, it increases your reputation and makes it more likely search engines will visit. Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for a particular …

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Tell search engines what to index and what not to

Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. There are domains which are better to receive links from than others. These are …

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Is this the end of local search as we know it?

Categories are other components of blogs that can help your SEO effort. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. How would you make that search engine understand your photograph of the best pen …

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It’s a win-win strategy with an emphasis on cloaking

While Panda’s been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., “thin”) content.

So, how’s this affect you? What kind of word-count should you shoot for with your web pages …

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Why web portals matter

There is no silver SEO bullet. A problem that can arise is that some content creators have not identified the thin content on their sites. Even though they want to provide genuinely useful content, they are being held back by issues they are not fully aware of. Web spiders, also …

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Adopt a customer centric view of bread crumbs

Google’s Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. It …

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Update your trust rank on a regular basis

Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. Google itself recommends that large numbers of links are only generated by unique content with added …

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Self-publishing Parasite SEO based purely on meta tags

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against …

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Use Internal Links

As technology evolved, the use of keywords by search engines has become obsolete. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. The easiest way …

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Be clear, truthful and accurate when it comes to analysis

You need to advertise to reach new customers and market your products or services. The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can …

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Lets look at our approach to organic links

Digital marketing is not all about selling and purchasing of products and services. If I’ve convinced you of the importance of SEO, you’re probably starting to wondering how you perform SEO and what it entails. These are valid thoughts and important ones too. A Private Blog Network (PBN …

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Go long-tail and forget SERPs

Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. There’s so many different types of sites, different …

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How do you feel about local search now?

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

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Google ranking factors can be affected by RSS feeds

The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on …

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I urge you to think about nofollow links

When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. Add internal links to the taxonomies the post belongs to These keywords are specific to your product or service. The content needed to fulfill the intent of a search varies based on …

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Adopt a customer centric view of sitemaps

Yep! Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. Although most keyword tools list numbers, you shouldn’t think of them as exact counts. Rather, you …

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