Focus on ROI Instead of rankings

Local Keywords – When it comes to local SEO, local keywords are absolutely essential. The most successful marketers not only work to share their brand’s message, but they concentrate on building unique and personal relationships with their community. As a greater percentage of the population become increasingly technologically literate, it …

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How do you feel about RSS feeds now?

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

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Boost site speed and utilise canonical URLs

Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. In general, though, focus on relevance …

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Lets look at our approach to page impressions

And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. Keyword research can prove to be one of the most high return activities, not only in …

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Lessons I learned about conversion rates

Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Understanding both the capabilities and boundaries …

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The back story of gateway sites

The rise of social media on the Web has created a host of new signals that search engines can consider. Once you have your site up and running, there are a number of sitemonitoring tools you can purchase or use for free on the web. It’s sometimes hardest to …

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Adjust your appearance in search by utilising conversion rates

It is also a fact that, due to the amount of information available on the internet, search queries have to become more specific in order to try and find the correct information that the user is looking for. Social media integration is another effective method of increasing your online sales …

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SEO Errors and How to Remedy Them

Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to …

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Don’t forget inbound links

Simply put; keyword-focused content is often guilty of being over-stuffed. Not all duplicate content is a bad thing. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. Many website owners neglect …

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Having fun with anchor text

With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. Follow links are links that Google bots and humans can follow. The …

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Search marketing implications related to 301 redirects

Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost …

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Tell me more about Google algorithms

Some evergreen content lasts forever. You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding. Truly though, having a blog with built-in …

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You'll usually find you naturally optimize for important keywords

One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local …

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Don’t forget about web portals

With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy. Crazy, right? Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines …

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Takeaway tips for meta tags

This was followed by another adjustment of this update (“Top Heavy 2”) in October 2012. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are …

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Perform a content review

Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well. In the …

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