Reasons why marketers love duplication

SEO and content marketing go hand in hand. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. The “title tags”, or the title of a blog post, is one of the …

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Create content about scraping

Absolutely! Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Finding the right keywords can require research, so you should make the most of Google’s keyword planner, if you have an existing AdWords account. Use Different Kinds Of Keyword – There are four main …

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Understanding ROI in relation to your marketing strategy

Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used …

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Everything you need to know about non reciprocal links

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. Take a look at which sites are currently winning the front page for …

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Hidden facts about mobile search

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam …

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Carve out time for concentrating on SERPs

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. Search engines won't notice changes to your site instantaneously. Google and Bing …

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Tell me more about bounce rates

We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. For example, a hack practice could be paying money for cheap traffic and then claiming it’s organic or from another less dubious …

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Think about hits from the start

Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. One of these developments is how search …

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Repurpose old bread crumbs

SEOs should operate in a similar style to David Bowie; with his tireless evolution and collaboration between channels, habitual artistry, and innovation, he managed to stay relevant for decades while maintaining his creative integrity. Over-optimization is proof that there can sometimes be too much of a good thing. Improving your …

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Search marketing implications related to widgets

The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures …

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