Wait. Are inbound links really that simple?

In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it …

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Make it sufficiently broad in terms of link bait

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive …

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Thinking about widgets makes everything OK

An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments …

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Don’t forget link research

cost, color, texture, shape, fonts, etc). Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Check to see if all your global navigation links are working properly and …

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Focus on the cold, straightforward, logical sales approach

SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as well as conversion points that will be most effective on each page. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. While many …

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Lessons I've learned from SERPs

Without utilising local SEO, a business can render itself useless as it is invisible to new prospective clients. Inbound links are also used by some search engines to rank websites. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You …

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Under the Google radar

Keyword research is one of the highest return SEO activities that is essential for your marketing success. It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. Search is the #1 …

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Reasons that people rely on text links

The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately. Whether you run your business online …

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Consumers trust authority

Utilizing paid search or social can address immediate needs for immediate results in the beginning of an organic project. For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com …and see how many pages …

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The steps needed for putting social media into action

Just a few years ago, the average user didn’t trust search engines to understand conversational questions. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Search Engine Optimization is the …

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The first choice should be structure

Marketing-savvy businesses conduct paid and organic keyword research inform their product catalog, enabling them to predict CPA and build inventory on items that present an immediate opportunity for positive ROI. Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day …

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Losing Focus on analytics

This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find in what places you operate. Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few …

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What your mum didn't tell you about metrics

The keys are great product, sound service, niche focus, great content, and good search engine optimization. They’ve also stated repeatedly that sites that fail to optimize for mobile will receive decreased rankings.It takes months of hard, consistent work to get results. Meta tags are the HTML elements that …

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Online marketing changes quickly when it comes to SEO

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. By adjusting the title we help Google to understand the relevancy between …

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The hidden agenda of splogs

It’s also important to understand that SEO is not the only way to show up on top of search engines. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your site), the campaign itself …

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SEO on-page best practice

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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