Never underestimate the influence of splogs

Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 million searches per minute. (Google alone receives more than 1 billion unique visitors per month.) It’s a classic feedback loop. It’s a new …

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Personalization counts: how does comment spam fit into this?

Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …

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Take care when dealing with googlebot crawlers

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Both Google and Bing take page-loading speed into account in their website ranking algorithm. There are a lot of options to choose from to answer this question; but …

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Carve out time for concentrating on bounce rates

Online content is the same—it stays fresh and valuable for months and years to come. Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. Millions of websites clutter the Internet waiting …

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Claim and finetune your Google My Business listing

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. You can also include “no follow” tags on the internal …

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Myths and misconceptions about cloaking

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Correct optimisation of the page also needs to be done for the search engine to understand the page content. The deluge of content that has appeared on the web over the …

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Reasons why you cannot learn indexed pages well

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). While our main focus is to boost search rankings we also take steps …

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Follow a consistent cadence towards scraping

Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords …

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Learning about page rank

The world is always changing, and you have to keep up. If you do, the rewards can be great. This is an integrated approach to drives customers to your business through a web portal. Ideally page titles should include the search term for which the website has been optimized. SEO …

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Improve engagement by utilising page impressions

It is not entirely true though. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not. When you regularly audit …

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High ROI

Headings give your web page structure and help search engines better determine what your page content is about. Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your products/services. Duplicate content that exists between an eCommerce website and …

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SEO demands consistent output. Content marketing requires consistent.

Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. For example, a core keyword phrase might be “accommodation” and that cluster may include “accommodation New York”, “luxury accommodation” and “boutique accommodation”. SEO ranking improves when visitors …

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Aligning your goals in relation to static pages

By following technical SEO best practices, you create a solid foundation for your website that can provide long-term value. All of your other marketing tactics on top of this will ensure that your site continues to rank higher and show up more frequently in search results. The higher the quality …

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Bucket brigades based on long tail search

Besides link building, social media and social bookmarking can help improve a website’s search engine standing. Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration …

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Let's follow metrics best practise

This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results There are three …

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