Make mobile and computer navigation easy

Building a list of people who have linked out to content similar to yours and asking them to link to your content is known as outreach link building. Title tags are important because search engines use these tags to display the page in the results of a particular search. Well-written …

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Wrap Subheadings in H2 Tags

Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Stop marketing to audiences and instead market to customers at scale. You’re going to always have outliers, observations that don’t fit into the puzzle. The truth about improving website search engine rankings is writing content …

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Adopt a customer centric view of sitemaps

Yep! Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. Although most keyword tools list numbers, you shouldn’t think of them as exact counts. Rather, you …

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Takeaway tips for meta tags

This was followed by another adjustment of this update (“Top Heavy 2”) in October 2012. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are …

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Remember that text links make the web go round

The crux of evergreen content is that it’s timeless—useful and interesting for months and years to come. It’s the difference between an article about how to paint a house and an article about the top 10 painting trends this spring. Local SEO refers to making a company's …

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SEO on-page best practice

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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Perform a content review

Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well. In the …

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Bucket brigades based on long tail search

Besides link building, social media and social bookmarking can help improve a website’s search engine standing. Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration …

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Let's follow metrics best practise

This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results There are three …

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Search marketing implications related to widgets

The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures …

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