Reap the rewards in the form of long-term leads

With regards to SEO sharing your content increase the chances of your content being discovered faster and in turn enabling it to appear in the index quicker. Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant …

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The infamy behind widgets

Thinking in terms of the user, a category with only 1-3 products usually doesn’t provide the greatest browsing experience. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to …

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Focus on what you’re spending and what you’re getting in

It should help you to create a continual lead generating machine. Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours …

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Quality over quantity when it comes to gateway sites

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

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The worst advice I've heard about long tail search

When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will …

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Meaty meta descriptions may affect your link bait tactics

Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. There’s an expression people use in business: don’t boil the ocean …

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The hidden agenda of rankings

Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. Website with streamlined URL structures often tends to rank higher than those …

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Update your trust rank on a regular basis

Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. Google itself recommends that large numbers of links are only generated by unique content with added …

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What your mum didn't tell you about metrics

The keys are great product, sound service, niche focus, great content, and good search engine optimization. They’ve also stated repeatedly that sites that fail to optimize for mobile will receive decreased rankings.It takes months of hard, consistent work to get results. Meta tags are the HTML elements that …

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Having fun with anchor text

With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. Follow links are links that Google bots and humans can follow. The …

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Self-publishing Parasite SEO based purely on meta tags

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against …

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Search marketing implications related to 301 redirects

Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost …

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Tell me more about Google algorithms

Some evergreen content lasts forever. You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding. Truly though, having a blog with built-in …

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Use Meta Keywords To Rank Well On All Search Engines

User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the …

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Make meta tags the focal point of your marketing efforts

This is one of the easiest and more effective methods in use today. The key to quality SEO is all about research research research. The search engines must execute multiple tasks very well to provide relevant search results. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing …

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Target Specific, Longtail Keywords

Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. You can get up to six sitelinks for your SERP listing, plus a searchbox if you …

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Tell me more about bounce rates

We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. For example, a hack practice could be paying money for cheap traffic and then claiming it’s organic or from another less dubious …

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Use Internal Links

As technology evolved, the use of keywords by search engines has become obsolete. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. The easiest way …

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Pay attention to SEO campaigns

SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. SEO helps your business be found quickly and easily by potential customers. The Disavow tool is …

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Be clear, truthful and accurate when it comes to analysis

You need to advertise to reach new customers and market your products or services. The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can …

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Create a Google Webmasters account and submit your site index

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the …

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Create a search marketing strategy based on sitemaps

Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. To get links from high quality blogs, you need to create …

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Lets look at our approach to organic links

Digital marketing is not all about selling and purchasing of products and services. If I’ve convinced you of the importance of SEO, you’re probably starting to wondering how you perform SEO and what it entails. These are valid thoughts and important ones too. A Private Blog Network (PBN …

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You'll usually find you naturally optimize for important keywords

One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local …

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Online marketing changes quickly when it comes to SEO

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. By adjusting the title we help Google to understand the relevancy between …

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Reasons why marketers love javascript

Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines’ image search). In addition to SEO, you should also look into the other methods …

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How do you feel about web 2.0 now?

Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if …

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SEO demands consistent output. Content marketing requires consistent.

Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. For example, a core keyword phrase might be “accommodation” and that cluster may include “accommodation New York”, “luxury accommodation” and “boutique accommodation”. SEO ranking improves when visitors …

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Don’t forget about web portals

With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy. Crazy, right? Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines …

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The hidden agenda of splogs

It’s also important to understand that SEO is not the only way to show up on top of search engines. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your site), the campaign itself …

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Define your goals with regards to gateway sites

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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Here's what industry insiders think about onsite SEO

Your internal link structure also affects the ‘crawlability’ of your site in search. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let …

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Aligning your goals in relation to static pages

By following technical SEO best practices, you create a solid foundation for your website that can provide long-term value. All of your other marketing tactics on top of this will ensure that your site continues to rank higher and show up more frequently in search results. The higher the quality …

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Pay attention to link research

Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site …

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Think about hits from the start

Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. One of these developments is how search …

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Go long-tail and forget SERPs

Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. There’s so many different types of sites, different …

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How do you feel about local search now?

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

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Repurpose old bread crumbs

SEOs should operate in a similar style to David Bowie; with his tireless evolution and collaboration between channels, habitual artistry, and innovation, he managed to stay relevant for decades while maintaining his creative integrity. Over-optimization is proof that there can sometimes be too much of a good thing. Improving your …

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Google ranking factors can be affected by RSS feeds

The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on …

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Make sure you know exactly what you're doing with 301 redirects

The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. Distinct pages are an absolutely essential part of any search engine optimisation, and that remains true for local SEO services too. Although word count doesn’t …

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I urge you to think about nofollow links

When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. Add internal links to the taxonomies the post belongs to These keywords are specific to your product or service. The content needed to fulfill the intent of a search varies based on …

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