Lessons I learned about conversion rates

Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Understanding both the capabilities and boundaries …

more ...

Emphasizing fast results by using link bait

Along with the possible irrelevancy for Meta tag data on blogging platforms such as WordPress, the same title tag will be also applied to each page and or post. Search engines will not consider your site to be an authority if the links are only emanating from one type of …

more ...

It’s about relevancy, and relevancy only

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. SEO helps your business be found quickly and easily by potential customers. To beat this back, the algorithm has become incredibly adept in understanding what “quality” really …

more ...

The infamy behind conversion rates

And what’s better, blogging gives you another SEO benefit: fresh content. Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that …

more ...



The back story of gateway sites

The rise of social media on the Web has created a host of new signals that search engines can consider. Once you have your site up and running, there are a number of sitemonitoring tools you can purchase or use for free on the web. It’s sometimes hardest to …

more ...

Types of site changes brought on by search queries

If users do not get what they want they will stop using the search engine and the result of that will be that advertisers will stop promoting, so quality score is a common interest of the users and Google. By having links to your site on other sites of high …

more ...

Don’t forget about URLs

SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if …

more ...

Never underestimate the influence of offsite SEO

A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). To be sure, stealing and republishing someone else’s content without their permission is a terrible …

more ...

Be clear, truthful and accurate when it comes to ROI

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

more ...

Get some paid social media promotion

Successful SEO requires a thorough understanding of the business itself. Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile: Instead, they search, click on some websites, edit their search terms, search again, click on some websites …

more ...

The steps needed for putting social media into action

Just a few years ago, the average user didn’t trust search engines to understand conversational questions. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Search Engine Optimization is the …

more ...

I bet you didn't know this about googlebot crawlers

The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years …

more ...

Less is always better when it comes to mobile search

People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. You need to become best friends with Google Search Console. Its search tools are …

more ...

Hidden facts about widgets

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

more ...

Update your dynamic pages on a regular basis

Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. When it comes to choosing keywords, it’s important that they are not too specific …

more ...

Accentuate the positive

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth …

more ...

Create a search marketing strategy based on blogs

You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and …

more ...

Define your goals with regards to content

When sites in your network pick up your announcement and link to your website, it increases your reputation and makes it more likely search engines will visit. Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for a particular …

more ...

Lessons I've learned from Google algorithms

Your domain name selection is perhaps the only area where you can really differentiate yourself. This means that search engines are starting to give more weight to the content that is on a mobile-friendly website, and it is important that content is optimized for mobile devices. It can take time …

more ...

The worst advice I've heard about SEM

If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. While broad topics are still important, your content will be more hard pressed to rise above the …

more ...

Tell search engines what to index and what not to

Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. There are domains which are better to receive links from than others. These are …

more ...

The first choice should be structure

Marketing-savvy businesses conduct paid and organic keyword research inform their product catalog, enabling them to predict CPA and build inventory on items that present an immediate opportunity for positive ROI. Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day …

more ...



Baking SEO right into new websites

Creating content that's attentive to context and user intent will go a long way toward increasing your business presence online. Paid results are listings that are presented as a result of an advertiser buying an ad. These are commonly called PPC or pay per click. The size of your images …

more ...

Is this the end of local search as we know it?

Categories are other components of blogs that can help your SEO effort. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. How would you make that search engine understand your photograph of the best pen …

more ...

Negative SEO is a real threat

you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of customers, partners, vendors, and even friends/family around the world to link to your site, and ask them …

more ...

I urge you to think about offsite SEO

If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social …

more ...

It’s a win-win strategy with an emphasis on cloaking

While Panda’s been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., “thin”) content.

So, how’s this affect you? What kind of word-count should you shoot for with your web pages …

more ...


Improve engagement by utilising page impressions

It is not entirely true though. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not. When you regularly audit …

more ...

Adjust your appearance in search by utilising conversion rates

It is also a fact that, due to the amount of information available on the internet, search queries have to become more specific in order to try and find the correct information that the user is looking for. Social media integration is another effective method of increasing your online sales …

more ...

Why web portals matter

There is no silver SEO bullet. A problem that can arise is that some content creators have not identified the thin content on their sites. Even though they want to provide genuinely useful content, they are being held back by issues they are not fully aware of. Web spiders, also …

more ...

Losing Focus on analytics

This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find in what places you operate. Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few …

more ...


Overusing topic tags can be harmful

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Basically, you are …

more ...

SEO Errors and How to Remedy Them

Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to …

more ...

High ROI

Headings give your web page structure and help search engines better determine what your page content is about. Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your products/services. Duplicate content that exists between an eCommerce website and …

more ...

Don’t forget inbound links

Simply put; keyword-focused content is often guilty of being over-stuffed. Not all duplicate content is a bad thing. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. Many website owners neglect …

more ...

Emphasizing fast results by using search engine spiders

The person who has the responsibility of managing the homepage’s search performance should also have some level of influence. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 …

more ...

Adopt a customer centric view of bread crumbs

Google’s Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. It …

more ...

Be mindful of domain authority

If the mobile version of the site differs from desktop for some reason, this should also be included under SEO. Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty. Original Content Is …

more ...

Clarification about link exchanges

Many webmasters only want to rank well for single words (rather than chains of words). Perhaps that’s where the biggest problem lies – too many marketers and businesses still think that great content equals great sales, right from the get-go. Search engines place a lot of weight on the content …

more ...


What's the story about conversion rates

The key, of course, is to optimize your evergreen content by including compelling CTAs. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). This can create duplicate content between the product pages, themselves, and …

more ...

Get listed in local directories

it cannot crawl image, Flash Movies, JavaScript, Frames, Password protected page, and directories. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of …

more ...

Self-publishing Parasite SEO based purely on widgets

Always think about the user and why they are visiting your site in the first place. HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured. With website analytics, you can hone in on your audience, identifying things like …

more ...

Analyse your existing html

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. While we don’t have official word from Google (we never do), a lot of industry experts are in …

more ...