More focus is put on user generated content

Instead of searching for "running shoes," a user may search "what are the best running shoes for arched feet?" As queries have become more specific, search engines have moved beyond simply matching keywords to them. It is a marketing tact used to promote a brand, product, or service through digital …

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Remember that organic links make the web go round

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. You want your page title to accurately describe what …

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Make a good use of URLs

Now, users are accustomed to using long tail keyword searches or several words strung together which increase the specificity of the search. Before you can optimize your website, you have to know what you are optimizing it for. Saying your prayer before going to bed, in the hopes that Forbes …

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Myths and misconceptions about cloaking

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Correct optimisation of the page also needs to be done for the search engine to understand the page content. The deluge of content that has appeared on the web over the …

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Tactics around non reciprocal links

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. A great way to boost …

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Understanding ROI in relation to your marketing strategy

Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used …

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Don’t forget link research

cost, color, texture, shape, fonts, etc). Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Check to see if all your global navigation links are working properly and …

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Focus on the cold, straightforward, logical sales approach

SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as well as conversion points that will be most effective on each page. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. While many …

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Reasons why you cannot learn indexed pages well

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). While our main focus is to boost search rankings we also take steps …

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Make that list bigger!

You can speed up the process of getting useful links by connecting with content curators. A problem that can arise is that some content creators have not identified the thin content on their sites. Even though they want to provide genuinely useful content, they are being held back by issues …

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Assessing historical progress and how you've been helped by RSS feeds

Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and format of the content to consider, as well as its ability to answer questions and provide information), because they are able to explore the in-depth details of a topic …

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Everything you need to know about non reciprocal links

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. Take a look at which sites are currently winning the front page for …

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I urge you to think about authority sites

By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses …

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Design + forums = Greatness

One of the most effective ways to ensure that your website or online retail presence is optimised for the future of Google and other search engines is to take part in a professionally-run SEO Training Course. This can be auto generated content. All of these areas come together to make …

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Lessons I've learned from SERPs

Without utilising local SEO, a business can render itself useless as it is invisible to new prospective clients. Inbound links are also used by some search engines to rank websites. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You …

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Can anchor text really make a difference?

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop …

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Follow a consistent cadence towards scraping

Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords …

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Increase Organic Traffic by the manipulation of analytics

Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. When it comes time to form your strategy, try to think outside the box, rather than just copying the …

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Unexpected ways URLs can impact your marketing efforts

When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to …

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Don’t forget link building

Being at the top of your game really pays in SEO marketing. Every page should have a description that summarises its contents. What’s even better is that they can be a great way of attracting relevant traffic to your site as well. It doesn’t have to be a …

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Why has static pages been so popular?

To that point, pages with short content that does not help website visitors at all end up falling short in search engines. So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one …

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The ultimate revelation of conversion rates

SEO practices that involve deception and are disapproved by the search engines. Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries However, they’re both content issues that would lower the quality of your pages …

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Focus on ROI Instead of bread crumbs

Here are few examples: top tips for creating high-quality content, top blogging tips for increasing productivity, etc. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying …

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Make it sufficiently broad in terms of link research

To beat this back, the algorithm has become incredibly adept in understanding what “quality” really looks like. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug …

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Learning about bounce rates

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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Under the Google radar

Keyword research is one of the highest return SEO activities that is essential for your marketing success. It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. Search is the #1 …

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Lessons I've learned from plugins

The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear at the top of a search page if users use specific keywords and visit your website. The two types of marketing seem like peas …

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Reasons that people rely on text links

The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately. Whether you run your business online …

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Learning about search engine spiders

Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within a website. It’s also critical to ensure that review content is not duplicated on external sites when using 3rd party product review vendors. You …

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Lets look at our approach to page impressions

And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. Keyword research can prove to be one of the most high return activities, not only in …

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Beginner's guide to SERPs

The contemporary trend includes some more services along with optimizing a website and search engine marketing. Beware of people who proclaim “I’ve got a buddy who works at Google" or claim inside knowledge of any search engine by knowing a current or former employee. Google Plus isn’t dead …

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Google ranking factors can be affected by keywords

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. From a marketing standpoint, you can refine a website to target …

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Small but important things to observe about CTR

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Thin content is a content issue and would render your SEO efforts less than …

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When your use of rankings becomes obsessive

There’s another strong case for automation with data analysis. People love visual content. It’s easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. Focus on keywords that have higher …

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Make it sufficiently broad in terms of mobile search

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Once you know your goals, you should be able at least to decide on a balance between …

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Hidden facts about mobile search

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam …

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Never underestimate the influence of SEO

Do follow passes link juice (passes SEO benefits to the website that’s linked) and no-follow won’t. Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so …

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Consumers trust authority

Utilizing paid search or social can address immediate needs for immediate results in the beginning of an organic project. For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com …and see how many pages …

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Make your existing pages longer

You also as an SEO today have to be aware of how you impact other work in a business and how other work in a business impacts you. In a nutshell, the above-mentioned algorithms factor in how many other websites link to your website, including pages shared through social posts …

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Carve out time for concentrating on SERPs

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. Search engines won't notice changes to your site instantaneously. Google and Bing …

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Learning about page rank

The world is always changing, and you have to keep up. If you do, the rewards can be great. This is an integrated approach to drives customers to your business through a web portal. Ideally page titles should include the search term for which the website has been optimized. SEO …

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