Make it sufficiently broad in terms of link bait

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive …

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Succeeding in SEO means paying attention to landing pages

One of my tried and true tinker methods is to explore sites built by intriguing companies. Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. If the usability of the web page is bad …

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Never underestimate the influence of splogs

Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 million searches per minute. (Google alone receives more than 1 billion unique visitors per month.) It’s a classic feedback loop. It’s a new …

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Boost site speed and utilise canonical URLs

Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. In general, though, focus on relevance …

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Boost site speed and utilise webmaster tools

Digital assistants have begun offering a safer way to look up information while driving or multitasking. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one …

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Self-publishing Parasite SEO based purely on citations

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

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Boost site speed and utilise offsite SEO

First in your SEO plans need to be the keywords that you are optimizing for. Don’t mistake this to mean that your website will rank higher – it simply means that web crawlers sent out by search engines will need to read your new content before indexing it. Google defines …

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Make a good use of webmaster tools

It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). Having a company blog can really help with your SEO efforts. It’s …

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Claim and finetune your Google My Business listing

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. You can also include “no follow” tags on the internal …

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Pay attention to nofollow links

Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. If the content you’re producing isn’t of a high quality and isn’t useful/unique …

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Remember that organic links make the web go round

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. You want your page title to accurately describe what …

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Don’t forget link research

cost, color, texture, shape, fonts, etc). Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Check to see if all your global navigation links are working properly and …

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Reasons why you cannot learn indexed pages well

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). While our main focus is to boost search rankings we also take steps …

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I urge you to think about authority sites

By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses …

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Can anchor text really make a difference?

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop …

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Make it sufficiently broad in terms of link research

To beat this back, the algorithm has become incredibly adept in understanding what “quality” really looks like. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug …

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Learning about bounce rates

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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Learning about search engine spiders

Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within a website. It’s also critical to ensure that review content is not duplicated on external sites when using 3rd party product review vendors. You …

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Lets look at our approach to page impressions

And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. Keyword research can prove to be one of the most high return activities, not only in …

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Make it sufficiently broad in terms of mobile search

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Once you know your goals, you should be able at least to decide on a balance between …

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Hidden facts about mobile search

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam …

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Learning about page rank

The world is always changing, and you have to keep up. If you do, the rewards can be great. This is an integrated approach to drives customers to your business through a web portal. Ideally page titles should include the search term for which the website has been optimized. SEO …

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It’s about relevancy, and relevancy only

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. SEO helps your business be found quickly and easily by potential customers. To beat this back, the algorithm has become incredibly adept in understanding what “quality” really …

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Improve engagement by utilising page impressions

It is not entirely true though. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not. When you regularly audit …

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Emphasizing fast results by using search engine spiders

The person who has the responsibility of managing the homepage’s search performance should also have some level of influence. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 …

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What's the story about conversion rates

The key, of course, is to optimize your evergreen content by including compelling CTAs. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). This can create duplicate content between the product pages, themselves, and …

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Focus on what you’re spending and what you’re getting in

It should help you to create a continual lead generating machine. Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours …

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Quality over quantity when it comes to gateway sites

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

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Meaty meta descriptions may affect your link bait tactics

Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. There’s an expression people use in business: don’t boil the ocean …

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The hidden agenda of rankings

Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. Website with streamlined URL structures often tends to rank higher than those …

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Search marketing implications related to 301 redirects

Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost …

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Tell me more about Google algorithms

Some evergreen content lasts forever. You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding. Truly though, having a blog with built-in …

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Tell me more about bounce rates

We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. For example, a hack practice could be paying money for cheap traffic and then claiming it’s organic or from another less dubious …

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Pay attention to SEO campaigns

SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. SEO helps your business be found quickly and easily by potential customers. The Disavow tool is …

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Reasons why marketers love javascript

Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines’ image search). In addition to SEO, you should also look into the other methods …

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How do you feel about web 2.0 now?

Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if …

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The hidden agenda of splogs

It’s also important to understand that SEO is not the only way to show up on top of search engines. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your site), the campaign itself …

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Here's what industry insiders think about onsite SEO

Your internal link structure also affects the ‘crawlability’ of your site in search. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let …

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Go long-tail and forget SERPs

Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. There’s so many different types of sites, different …

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