Focus on ROI Instead of rankings

Local Keywords – When it comes to local SEO, local keywords are absolutely essential. The most successful marketers not only work to share their brand’s message, but they concentrate on building unique and personal relationships with their community. As a greater percentage of the population become increasingly technologically literate, it …

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Reasons why marketers love duplication

SEO and content marketing go hand in hand. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. The “title tags”, or the title of a blog post, is one of the …

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One important aspect is landing pages

Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading speed and user experience. Duplicate content …

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Take care when dealing with googlebot crawlers

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Both Google and Bing take page-loading speed into account in their website ranking algorithm. There are a lot of options to choose from to answer this question; but …

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Create content about scraping

Absolutely! Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Finding the right keywords can require research, so you should make the most of Google’s keyword planner, if you have an existing AdWords account. Use Different Kinds Of Keyword – There are four main …

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Make a good use of URLs

Now, users are accustomed to using long tail keyword searches or several words strung together which increase the specificity of the search. Before you can optimize your website, you have to know what you are optimizing it for. Saying your prayer before going to bed, in the hopes that Forbes …

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Everything you need to know about non reciprocal links

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. Take a look at which sites are currently winning the front page for …

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Follow a consistent cadence towards scraping

Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords …

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Don’t forget link building

Being at the top of your game really pays in SEO marketing. Every page should have a description that summarises its contents. What’s even better is that they can be a great way of attracting relevant traffic to your site as well. It doesn’t have to be a …

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The ultimate revelation of conversion rates

SEO practices that involve deception and are disapproved by the search engines. Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries However, they’re both content issues that would lower the quality of your pages …

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Lessons I've learned from plugins

The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear at the top of a search page if users use specific keywords and visit your website. The two types of marketing seem like peas …

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Emphasizing fast results by using link bait

Along with the possible irrelevancy for Meta tag data on blogging platforms such as WordPress, the same title tag will be also applied to each page and or post. Search engines will not consider your site to be an authority if the links are only emanating from one type of …

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The infamy behind conversion rates

And what’s better, blogging gives you another SEO benefit: fresh content. Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that …

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Don’t forget about URLs

SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if …

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Accentuate the positive

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth …

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Lessons I've learned from Google algorithms

Your domain name selection is perhaps the only area where you can really differentiate yourself. This means that search engines are starting to give more weight to the content that is on a mobile-friendly website, and it is important that content is optimized for mobile devices. It can take time …

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The worst advice I've heard about SEM

If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. While broad topics are still important, your content will be more hard pressed to rise above the …

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Tell search engines what to index and what not to

Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. There are domains which are better to receive links from than others. These are …

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The first choice should be structure

Marketing-savvy businesses conduct paid and organic keyword research inform their product catalog, enabling them to predict CPA and build inventory on items that present an immediate opportunity for positive ROI. Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day …

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Negative SEO is a real threat

you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of customers, partners, vendors, and even friends/family around the world to link to your site, and ask them …

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It’s a win-win strategy with an emphasis on cloaking

While Panda’s been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., “thin”) content.

So, how’s this affect you? What kind of word-count should you shoot for with your web pages …

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SEO Errors and How to Remedy Them

Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to …

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Don’t forget inbound links

Simply put; keyword-focused content is often guilty of being over-stuffed. Not all duplicate content is a bad thing. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. Many website owners neglect …

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Adopt a customer centric view of bread crumbs

Google’s Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. It …

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Get listed in local directories

it cannot crawl image, Flash Movies, JavaScript, Frames, Password protected page, and directories. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of …

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Analyse your existing html

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. While we don’t have official word from Google (we never do), a lot of industry experts are in …

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Reap the rewards in the form of long-term leads

With regards to SEO sharing your content increase the chances of your content being discovered faster and in turn enabling it to appear in the index quicker. Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant …

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The infamy behind widgets

Thinking in terms of the user, a category with only 1-3 products usually doesn’t provide the greatest browsing experience. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to …

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The worst advice I've heard about long tail search

When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will …

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What your mum didn't tell you about metrics

The keys are great product, sound service, niche focus, great content, and good search engine optimization. They’ve also stated repeatedly that sites that fail to optimize for mobile will receive decreased rankings.It takes months of hard, consistent work to get results. Meta tags are the HTML elements that …

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Self-publishing Parasite SEO based purely on meta tags

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against …

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Make meta tags the focal point of your marketing efforts

This is one of the easiest and more effective methods in use today. The key to quality SEO is all about research research research. The search engines must execute multiple tasks very well to provide relevant search results. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing …

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Target Specific, Longtail Keywords

Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. You can get up to six sitelinks for your SERP listing, plus a searchbox if you …

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Use Internal Links

As technology evolved, the use of keywords by search engines has become obsolete. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. The easiest way …

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Create a Google Webmasters account and submit your site index

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the …

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Define your goals with regards to gateway sites

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be …

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Make mobile and computer navigation easy

Building a list of people who have linked out to content similar to yours and asking them to link to your content is known as outreach link building. Title tags are important because search engines use these tags to display the page in the results of a particular search. Well-written …

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