Random musings on SEO

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

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Discover the connection between user experience LSI

SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. This is the origin of SEO’s spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound …

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How do you feel about RSS feeds now?

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

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Thin content issues might negatively impact SERP visibility

For a search program to be successful, it must also be specific and clear. A permanent redirect from one URL to another indicates the original URL has changed for good. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects …

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The infamy behind SEO

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your …

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Carve out time for concentrating on bounce rates

Online content is the same—it stays fresh and valuable for months and years to come. Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. Millions of websites clutter the Internet waiting …

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Myths and misconceptions about cloaking

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Correct optimisation of the page also needs to be done for the search engine to understand the page content. The deluge of content that has appeared on the web over the …

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Tactics around non reciprocal links

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. A great way to boost …

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Assessing historical progress and how you've been helped by RSS feeds

Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and format of the content to consider, as well as its ability to answer questions and provide information), because they are able to explore the in-depth details of a topic …

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Lessons I've learned from SERPs

Without utilising local SEO, a business can render itself useless as it is invisible to new prospective clients. Inbound links are also used by some search engines to rank websites. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You …

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Under the Google radar

Keyword research is one of the highest return SEO activities that is essential for your marketing success. It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. Search is the #1 …

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Reasons that people rely on text links

The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately. Whether you run your business online …

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Beginner's guide to SERPs

The contemporary trend includes some more services along with optimizing a website and search engine marketing. Beware of people who proclaim “I’ve got a buddy who works at Google" or claim inside knowledge of any search engine by knowing a current or former employee. Google Plus isn’t dead …

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Google ranking factors can be affected by keywords

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. From a marketing standpoint, you can refine a website to target …

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When your use of rankings becomes obsessive

There’s another strong case for automation with data analysis. People love visual content. It’s easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. Focus on keywords that have higher …

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Make your existing pages longer

You also as an SEO today have to be aware of how you impact other work in a business and how other work in a business impacts you. In a nutshell, the above-mentioned algorithms factor in how many other websites link to your website, including pages shared through social posts …

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The steps needed for putting social media into action

Just a few years ago, the average user didn’t trust search engines to understand conversational questions. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Search Engine Optimization is the …

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Create a search marketing strategy based on blogs

You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and …

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Baking SEO right into new websites

Creating content that's attentive to context and user intent will go a long way toward increasing your business presence online. Paid results are listings that are presented as a result of an advertiser buying an ad. These are commonly called PPC or pay per click. The size of your images …

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Is this the end of local search as we know it?

Categories are other components of blogs that can help your SEO effort. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. How would you make that search engine understand your photograph of the best pen …

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Adjust your appearance in search by utilising conversion rates

It is also a fact that, due to the amount of information available on the internet, search queries have to become more specific in order to try and find the correct information that the user is looking for. Social media integration is another effective method of increasing your online sales …

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Be mindful of domain authority

If the mobile version of the site differs from desktop for some reason, this should also be included under SEO. Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty. Original Content Is …

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Use Meta Keywords To Rank Well On All Search Engines

User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the …

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You'll usually find you naturally optimize for important keywords

One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local …

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Pay attention to link research

Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site …

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I urge you to think about nofollow links

When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. Add internal links to the taxonomies the post belongs to These keywords are specific to your product or service. The content needed to fulfill the intent of a search varies based on …

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Adopt a customer centric view of sitemaps

Yep! Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. Although most keyword tools list numbers, you shouldn’t think of them as exact counts. Rather, you …

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SEO on-page best practice

Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong …

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