Wait. Are inbound links really that simple?

In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it …

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How To Find Traffic A Website Has

SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated …

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How you will benefit from forums

Keyword Research How SEO Works 2 Every day 25% of the search terms the Search Engines see, they have never seen before. What about paid rankings? The Google Trends tool will show you how much interest there is in a particular keyword as well as what caused the interest. Audit …

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More focus is put on user generated content

Instead of searching for "running shoes," a user may search "what are the best running shoes for arched feet?" As queries have become more specific, search engines have moved beyond simply matching keywords to them. It is a marketing tact used to promote a brand, product, or service through digital …

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Understanding ROI in relation to your marketing strategy

Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used …

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Make that list bigger!

You can speed up the process of getting useful links by connecting with content curators. A problem that can arise is that some content creators have not identified the thin content on their sites. Even though they want to provide genuinely useful content, they are being held back by issues …

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Increase Organic Traffic by the manipulation of analytics

Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. When it comes time to form your strategy, try to think outside the box, rather than just copying the …

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Unexpected ways URLs can impact your marketing efforts

When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to …

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Why has static pages been so popular?

To that point, pages with short content that does not help website visitors at all end up falling short in search engines. So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one …

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Focus on ROI Instead of bread crumbs

Here are few examples: top tips for creating high-quality content, top blogging tips for increasing productivity, etc. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying …

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Small but important things to observe about CTR

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Thin content is a content issue and would render your SEO efforts less than …

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Never underestimate the influence of SEO

Do follow passes link juice (passes SEO benefits to the website that’s linked) and no-follow won’t. Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so …

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Consumers trust authority

Utilizing paid search or social can address immediate needs for immediate results in the beginning of an organic project. For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com …and see how many pages …

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Carve out time for concentrating on SERPs

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. Search engines won't notice changes to your site instantaneously. Google and Bing …

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Lessons I learned about conversion rates

Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Understanding both the capabilities and boundaries …

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The back story of gateway sites

The rise of social media on the Web has created a host of new signals that search engines can consider. Once you have your site up and running, there are a number of sitemonitoring tools you can purchase or use for free on the web. It’s sometimes hardest to …

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Be clear, truthful and accurate when it comes to ROI

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

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Less is always better when it comes to mobile search

People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. You need to become best friends with Google Search Console. Its search tools are …

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Define your goals with regards to content

When sites in your network pick up your announcement and link to your website, it increases your reputation and makes it more likely search engines will visit. Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for a particular …

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Why web portals matter

There is no silver SEO bullet. A problem that can arise is that some content creators have not identified the thin content on their sites. Even though they want to provide genuinely useful content, they are being held back by issues they are not fully aware of. Web spiders, also …

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Overusing topic tags can be harmful

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Basically, you are …

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Update your trust rank on a regular basis

Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. Google itself recommends that large numbers of links are only generated by unique content with added …

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Lets look at our approach to organic links

Digital marketing is not all about selling and purchasing of products and services. If I’ve convinced you of the importance of SEO, you’re probably starting to wondering how you perform SEO and what it entails. These are valid thoughts and important ones too. A Private Blog Network (PBN …

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SEO demands consistent output. Content marketing requires consistent.

Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. For example, a core keyword phrase might be “accommodation” and that cluster may include “accommodation New York”, “luxury accommodation” and “boutique accommodation”. SEO ranking improves when visitors …

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Think about hits from the start

Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. One of these developments is how search …

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Remember that text links make the web go round

The crux of evergreen content is that it’s timeless—useful and interesting for months and years to come. It’s the difference between an article about how to paint a house and an article about the top 10 painting trends this spring. Local SEO refers to making a company's …

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