To that point, pages with short content that does not help website visitors at all end up falling short in search engines. So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page! The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout.
One important aspect is sitemapsThis handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google’s spider algorithms to crawl. Another option is to make Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the most of Google’s robots.txt Tester. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods.
Understanding bread crumbsKeyword stuffing is considered a prohibited SEO technique from Google’s perspective. The bottom line is to ensure that category pages are robust with both unique intro descriptions and sufficient product listings. If you are doing guest posts, always change your author bio and use different pen names. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action.
Keep an eye on duplicationWhile Panda’s been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., “thin”) content.
So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine.
Bigger is Better, But No Magic Number
There’s plenty of interesting search engine optimization (SEO) research out there that shows that long copy can perform, convert, and rank better than shorter content. Longer content gives Google more concepts to index, earns more links, and can become the definitive resource on a niche topic. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. And if a site has a wide presence of low-quality, time wasting pages, the site as a whole will be ranked lower. According to SEO Consultant, Gaz Hall from SEO Hull : "Content is a very important part of your website but it is far from the only on page factor that will affect how well your website performs."