Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. Make note of the unique characteristics on-page and in the source. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing.

Random musings on LSI

The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. Besides voice search and Google’s Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Before you begin, it is often worth evaluating what you hope to achieve with regards to your blog. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business.

Succeeding in SEO means paying attention to duplication

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Marketing-savvy businesses conduct paid and organic keyword research inform their product catalog, enabling them to predict CPA and build inventory on items that present an immediate opportunity for positive ROI. This can have a devastating effect on bounce rate. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants lead to the conclusion that local business should invest on Local SEO

Search engine health checks should look at landing pages

So, be sure to open that lane by checking how your website performs on mobile applications. Moving on from generic keywords, you can decide to add more information into the keyword. Another option available to you is leveraging user generated content such as product/agency reviews or an indexed social comments plugin. According to SEO Consultant, Gaz Hall from SEO Hull : "How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? "

Understanding ROI in relation to your marketing strategy

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. If A great example that I like to use is Business Profile . you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. When people have questions, they type them into Google. That is why Hummingbird came about. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage.