Keyword research is one of the highest return SEO activities that is essential for your marketing success. It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. Search is the #1 driver of traffic to content sites, beating social media by more than 300% Work out long-term and short-term campaigns, each with their own goals, and record the metrics for constant improvement and campaign evaluation.

Design + citations = Greatness

If you create evergreen content on your blog today, your readers will find it relevant now or years from now when they revisit it. Social signals aren’t an important Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. The most successful online businesses design a series of “customer journeys” through their site, which take a user from entrance to information to goal completion.

Tell me more about rankings

Another way to guide readers to your evergreen content is by linking to it on other pages of your website. Add internal links to your cornerstone content throughout other blog posts and pages. The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO).

Change areas of your digital marketing campaign to increase your conversions and results for a higher ROI

Quality always trumps quantity. in these case we work with you to create new pages to reach these terms. Offer little food and you’ll provide little for Google to use to understand the focus of your site’s content. As a result, you’ll be outranked for your target search keywords by other websites that offer more detailed, helpful and informative content. According to Gaz Hall, a UK SEO Consultant from SEO York: "To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content:"

Under the Google radar

Again, Google is still desperate for new content. Your I'm always shocked by HeatAll, in this regard. PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. Here’s the thing – people tend to mistake content marketing with publishing a few blog posts on their website. To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their users.