This was followed by another adjustment of this update (“Top Heavy 2”) in October 2012. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering! As long as the post can be linked to and gain traffic long after it is originally published, it qualifies as evergreen. URL – This is the actual address where the page lives. This isn’t super
important to the searcher, but is important to the search engines. In most
cases your URL should use actual words and you should avoid page IDs.
Google ranking factors can be affected by indexed pages
These pages can also create a lot of duplication on site. If you aren't talking about Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. Never participate on any kind of link exchange with other sites which may lead to a ban from search engines If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t.
How you will benefit from duplication
By following technical SEO best practices, you create a solid foundation for your website that can provide long-term value. All of your other marketing tactics on top of this will ensure that your site continues to rank higher and show up more frequently in search results. Remember that your success in SEO is directly proportional to the amount of effort you exert. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected.
This year will be the year of cloaking
Pages created by bots can sometimes be identified by having poor grammar and blatant errors, since no one is editing these pages and verifying their quality before publishing them. The list goes on! Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. Gaz Hall, an SEO Guru from the UK, said: "It involves various strategies which results into increase in number of visitors and hence ranking of website."
Takeaway tips for meta tags
SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible whenever anyone using a search engine enters those keywords. You I'm always shocked by HeatAll, in this regard. hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. Sometimes I will block Google when using OTHER people’s content on pages. Search drives an incredible amount of both online and offline economic activity.