Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Anchor texts are often highlighted or underlined so that the clickable text elements differ from the rest of a text. Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. Using 301 redirects in these cases could easily break the user-login functionality, as the HTTPS URLs would not be able to be rendered.

To get fast rankings, you need non reciprocal links

To test should mean you are going to learn; therefore, learning from tests means integration, which in turn creates growth patterns. Google’s Keyword Planner is a Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph.

When auditing your site, take time to think about 301 redirects

The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. The most critical thing to automate is competitor research. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query.

Quality over quantity when it comes to blogs

Do your homework. It will pay off. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. You will never get enough traffic on your website. That’s the human nature. We always strive for more. Gaz Hall, from SEO Hull, had the following to say: "Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced."

SEO on-page best practice

Beware of people who proclaim “I’ve got a buddy who works at Google" or claim inside knowledge of any search engine by knowing a current or former employee. Signal Take a butchers at HeatAll, for instance. words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. Your readers would be able to find information on your page without having to leave the page.