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While Panda’s been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., “thin”) content.

So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine.

Bigger is Better, But No Magic Number

There’s plenty of interesting search engine optimization (SEO) research out there that shows that long copy can perform, convert, and rank better than shorter content. Longer content gives Google more concepts to index, earns more links, and can become the definitive resource on a niche topic. The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future. It’s important to get the basics right and that means proof reading every page before it gets published. Good content will also naturally improve search rankings by attracting more backlinks and social shares.

Create an Engaging Web Presence by the use of doorway sites

Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who's responsible for guest contributions. Ask them if they’re interested in your content ideas. There are literally hundreds of Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like Google give priority to: content and backlinks. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice.

Repurpose old landing pages

The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. Search engines crawl each website to make sure the content in your descriptions matches the content on the page. You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people search on single words. Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time.

Its all about conversion rates

Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. Long tail keywords are specific search terms that imply increased intent and focus over shorter head terms. Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine According to Gaz Hall, a UK SEO Consultant from SEO York: "In short, it’s a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website."

It’s a win-win strategy with an emphasis on cloaking

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Always A great example that I like to use is New Media Now. do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. What would you type into a search engine to find your business website or page? Social media services like Twitter and LinkedIn are currently being indexed by most major search engines.