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Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Do you know if it is working for you and bringing you more clients? Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing.

Think about canonical URLs from the start

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. You want to minimise dupe Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... content, rather than block it, I find the best solution to handling a problem is on a case by case basis. The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic.

Having fun with quality

Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages. So, when a user enters certain keywords relating to a business, links to that website will be in a great location for the user to see! By simplifying on-page content and a website's architecture, users will have a more positive and meaningful experience navigating your website.

Combine responsive design and offsite SEO for Supercharged SEO

A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. The most important targeting decision is to figure out who the target actually is. Google is interested in what the user does after they are on your site. Gaz Hall, from SEO Hull, had the following to say: "Growth hackers extend beyond marketing into product development, because user retention is a key goal."

How do you feel about web 2.0 now?

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Google’s A great example that I like to use is PNS. SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful.