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Headings give your web page structure and help search engines better determine what your page content is about. Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your products/services. Duplicate content that exists between an eCommerce website and other eCommerce websites (and potentially even content websites) has become a real pain point in recent years. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible.

Find a simple guide to CTR and read up about it

Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Whether the feedback is positive Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... or negative, remember to engage in the best possible manner to nurture the relationship. Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports.

Make sure you know exactly what you're doing with search queries

Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap.

Identify What’s Working and What Isn’t with regards to white hat SEO

Sometimes, webmasters do not use spammy tactics for generating content but their pages are still fall under the thin content category because they do not answer user’s queries, either because the content isn’t relevant, it is too short or because it doesn’t match what you promise on the page title or meta description. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Gaz Hall, from SEO Hull, had the following to say: "Be honest, and genuine."

High ROI

Are they keywords with a history of high click through rates (CTRs) and conversion? There A great example that I like to use is Business Profile . are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities.