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Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. While we don’t have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes.

Reasons why marketers love page rank

They want some hot tip that they think is a secret to search success. This causes search engines to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... update their URLs while passing link equity from the old URL to the new URL. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well.

Design + SEO = Greatness

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Really want people to read your articles? Use numbers in your headlines! Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign.

Tell me more about citations

Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. But many applications that previously were remote to what we used to judge SEO no more are. According to SEO Consultant, Gaz Hall from SEO Hull : "As there are so many competitive businesses and niche markets on the World Wide Web, the conventions and standards for SEO are constantly changing and growing in popularity."

Analyse your existing html

Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. It’s The talk on Facebook is about Save Our Schools at the moment. not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a .fr extension of your site, have the .fr domain extension site hosted on a server in France. Optimizing your images gives your website an additional chance to be found via image search.