Focus on ROI Instead of rankings

Local Keywords – When it comes to local SEO, local keywords are absolutely essential. The most successful marketers not only work to share their brand’s message, but they concentrate on building unique and personal relationships with their community. As a greater percentage of the population become increasingly technologically literate, it …

more ...


Tactics around keyword density

Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other …

more ...

The ultimate revelation of page rank

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. It can be a good idea to put yourself in your customers’ shoes, particularly if you …

more ...

Creating and Establishing Quality

The idea of this kind of content is to remain useful irrespective of the time. For instance, “How To…” articles stand the test of time because someone somewhere will definitely need that guide at some point in the foreseeable future. Plus, evergreen content does not need much updating (unless there …

more ...

Wait. Are inbound links really that simple?

In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it …

more ...

Approved Does Not Mean Published

It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. The best way to secure high quality links is …

more ...

Make it sufficiently broad in terms of link bait

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive …

more ...

Succeeding in SEO means paying attention to landing pages

One of my tried and true tinker methods is to explore sites built by intriguing companies. Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. If the usability of the web page is bad …

more ...

How To Find Traffic A Website Has

SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated …

more ...

Random musings on SEO

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

more ...

Reasons why marketers love duplication

SEO and content marketing go hand in hand. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. The “title tags”, or the title of a blog post, is one of the …

more ...

Never underestimate the influence of splogs

Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 million searches per minute. (Google alone receives more than 1 billion unique visitors per month.) It’s a classic feedback loop. It’s a new …

more ...

Wait. Are non reciprocal links really that simple?

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors …

more ...


Discover the connection between user experience LSI

SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. This is the origin of SEO’s spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound …

more ...

Personalization counts: how does comment spam fit into this?

Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …

more ...

How do you feel about RSS feeds now?

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

more ...



One important aspect is landing pages

Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading speed and user experience. Duplicate content …

more ...

Thin content issues might negatively impact SERP visibility

For a search program to be successful, it must also be specific and clear. A permanent redirect from one URL to another indicates the original URL has changed for good. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects …

more ...


Boost site speed and utilise canonical URLs

Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. In general, though, focus on relevance …

more ...

Boost site speed and utilise webmaster tools

Digital assistants have begun offering a safer way to look up information while driving or multitasking. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one …

more ...

How you will benefit from forums

Keyword Research How SEO Works 2 Every day 25% of the search terms the Search Engines see, they have never seen before. What about paid rankings? The Google Trends tool will show you how much interest there is in a particular keyword as well as what caused the interest. Audit …

more ...

Self-publishing Parasite SEO based purely on citations

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

more ...

Take care when dealing with googlebot crawlers

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Both Google and Bing take page-loading speed into account in their website ranking algorithm. There are a lot of options to choose from to answer this question; but …

more ...

The infamy behind SEO

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your …

more ...


Carve out time for concentrating on bounce rates

Online content is the same—it stays fresh and valuable for months and years to come. Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. Millions of websites clutter the Internet waiting …

more ...

Internal Contextual Linking On Long Tail Keywords

Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and …

more ...

Things you most likely didn't know about scraping

Old SEO practices meant a huge emphasis on keywords. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. The best way to impact your website's domain authority is to institute best SEO …

more ...

Thinking about widgets makes everything OK

An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments …

more ...

Boost site speed and utilise offsite SEO

First in your SEO plans need to be the keywords that you are optimizing for. Don’t mistake this to mean that your website will rank higher – it simply means that web crawlers sent out by search engines will need to read your new content before indexing it. Google defines …

more ...



Make a good use of webmaster tools

It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). Having a company blog can really help with your SEO efforts. It’s …

more ...



Claim and finetune your Google My Business listing

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. You can also include “no follow” tags on the internal …

more ...


Create content about scraping

Absolutely! Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Finding the right keywords can require research, so you should make the most of Google’s keyword planner, if you have an existing AdWords account. Use Different Kinds Of Keyword – There are four main …

more ...

Pay attention to nofollow links

Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. If the content you’re producing isn’t of a high quality and isn’t useful/unique …

more ...


Difficult things about web crawlers

A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. The …

more ...


Why plugins matter

If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. The …

more ...